Reports Reveal

 

Reports Published By The Industries Most Credible Institutions Reveal Statistics On Internet Home Sales

 

Are You Missing Out On 65% Or More Of The Potential Homebuyer Market? Let’s Review The Facts:

 

“A June 2007 survey by the National Association of Realtors (NAR) showed that 62 percent of buyers surf the ‘Net to shop for a home. Forty-one percent of all homebuyers use the Internet as a search tool, up from 37 percent in 2005 .”

 

Real Estate Center at Texas A&M University

News Release No. 96, August 2007

“In a new technical report written for the Real Estate Center, James Ford and Ronald C. Rutherford conclude that homes listed on the Internet take approximately 6 percent longer — about three days — to sell than houses not listed on the Internet. They also conclude that Internet-listed homes sell for about 1.4 percent more than houses not listed on the web.”

 

Real Estate Center at Texas A&M University

Report: Internet Homes Sell For More

Actions taken as result of using Internet (part of 2006 survey):

  • Drove by and viewed a home - 72% of homebuyers
  • Walked through a home viewed online- 46% of homebuyers
  • Found agent used to search/buy home - 18% of homebuyers

National Association of Realtors

2007 National Association of REALTORS® Profile of Homebuyers and Sellers

More Related Statistics (part of 2006 survey):

  • 78% of homebuyers who searched on the Internet purchased their homes through real estate professionals.
  • Nearly 70% of all Internet-using homebuyers visited a home with a real estate agent as a result of their use of a real estate Website.
  • While 86% of homebuyers say their best information source used in home searching was a Realtor, 65% indicated that the Internet played a major role in their home search.

National Association of Realtors

2006 National Association of REALTORS® Profile of Homebuyers and Sellers

 

The Internet homebuyer figures could reach as high as 90% by the end of 2007. Remember, the greater the advertising exposure to prospective buyers, the higher your Sales Price potential. Hire an agent that knows how to market your home on the Internet.

 

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