Even before the sign is up and the brochures are ready, Dave Finburgh Home Selling Team lists your property with the San Diego MLS (Multiple Listing Service). The MLS is the database of all the homes listed by local real estate agents. Every San Diego agents uses the MLS to search for available homes that fit the price range and needs of their clients. They pay special attention to homes that have been recently placed on the market, which is one reason you get a lot of attention when your house is first listed. The primary advantage of having your property listed in the MLS is that you expand your sales force by over 5000 local San Diego MLS members.
Dave Finburgh is a member of the Prudential California Realty office, which is the most powerful real estate office in La Jolla. The Office Preview introduces your house to other agents working in Dave’s office. In effect, it gives your home a great "head start" in personally exposing it to many of the areas most elite Realtors. This is just one more of the many advantages offered by the Dave Finburgh Team.
The San Diego Broker preview is very similar to an office preview, except it is open to every member of the San Diego MLS. It usually occurs within the first week your house is placed on the market, just after the office preview. However, there are lots of new listings, and not all the agents preview all the new listings each week. Listing your home with the Dave Finburgh Team helps to ensure your property gets a large Broker Open turnout. This is due to Dave’s strong reputation as a top listing agent in the La Jolla marketplace.
Immediately following the signing of a listing agreement, the Dave Finburgh Home Selling Team launches a targeted series of post mailers mailing to all of the other houses in your neighborhood. This type of marketing is extremely effective, because often the neighbors have friends or family who are looking to buy a house in the same area.
Dave Finburgh has a team of trained Buyers Agents, making it possible to schedule multiple open houses when we list your property. The open house presents the same benefits as the “Targeted Neighborhood Promotional Campaign”, informing all the surrounding neighbors about your house being for sale. To add even more impact, we heavily cross promote every open house through additional support marketing. Being, that your neighbors are generally curious, many of them will take advantage of the invitation and stop by the open house. The result is creating more "word of mouth" advertising.
Most agents rely almost exclusively on traditional advertising to sell a home. Unfortunately, traditional type home publications have little effect in selling homes in La Jolla. For this reason, The Dave Finburgh Home Selling Team only invests in select print ad, which includes; The San Diego Union-Tribune classified section, The La Jolla Light and Dream Homes Magazine. The bulk of our homes marketing budget is spent on Internet advertising, as well as, focusing on gain strong exposure to the local Realtor market.
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